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In-store sales increase too, helped along by demand for beauty and personal care products.
November 27, 2023
By: TOM BRANNA
Editor
Despite recession fears and war in Central Europe and the Middle East, Black Friday sales beat most analysts' expectations. A record $9.8 billion was spent online the day after Thanksgiving in the US. That's up 7.5% year-over-year (YoY), according to Adobe Analytics. Best-sellers included electronics, smartwatches, TVs and audio equipment. Top Black Friday online purchase categories included KidKraft playsets, Barbie Fashionista dolls and Mini Brands Toys. Gaming remained a popular ca...
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